GyroHSR | How well do you know the Green Consumer?

How well do you know the Green Consumer?

Hello!

It’s the big topic of the day and one that will most certainly continue to dominate every aspect of our lives for years, if not decades to come. We are, of course, talking about the environment: from the way we shop, to the products we buy, to the way we heat our homes, to how we get from A to B.

To shed some light on this, GyroHSR and CCB fastMAP surveyed over 1,800 consumers in 8 different countries. This helped us to assess how consumer views differ internationally.

To help us gain a better understanding of marketers understanding of the green consumer, please kindly complete the survey below. There are just 9 questions, so it will take you no longer than 10 minutes to complete and we will compare your results so that you can see how in touch you are with today’s green consumer…

For every completed questionnaire, we’ll donate £1 to MacMillan Cancer Support

Questions

In order of ranking, please list what consumers are most concerned about?
In order of ranking, which consumers are most influenced by green issues?
In order of ranking, which consumers are most willing to pay for green products and services?
In order of ranking, what eco-friendly green products and services are consumers more willing to pay for?
In order of ranking, what eco-friendly green products and services are businesses more willing to pay for?
In order of ranking, which countries are least trusting of companies’ green claims?
In order or ranking, which age group is most likely to pay a premium for green products and services?
In order of ranking, what do consumers want to do more of to tackle climate change?
In order of ranking, what do consumers want businesses to do more of to tackle climate change?

Please enter your name
Please enter your email address
Please enter your job title
Please enter your company name
Is green marketing part of your daily role?
How important is the area of green/environmental marketing to you and your business?
I do not wish to receive further green information from GyroHSR

The information you submit is used to build a profile of all respondents and will not be used for future mailings unless you have indicated that you do not wish to receive these. GyroHSR respects your privacy and will never share your details with any third parties.